What is the purpose of your website? What do you want someone to do after they visit your website – come into your store, request a quote, make an appointment, sign up for your newsletter?
Don’t build a site without having a clear goal in mind – and then don’t forget to pop the question!
I’ve seen many websites that are absolutely stunning or very impressive, design-wise. And of course many websites are terrific sources of information; most of us do research online before making major buying decisions.
But all the time and expense of building a truly attractive and useful website is wasted if you don’t engage the site visitor. You need to move them along in the sales process. You don’t want them to visit your website, read all your advice, then call your competitor for the actual job, right?
So a truly successful website encourages people to take that next step. You give someone a compelling reason to respond to your proposition – to make the call or give you their email address – then you ask them to do it.
Otherwise it’s like spending a fortune on a marriage proposal – romantic setting, gourmet meal, bottle of wine, beautiful ring – and forgetting to ask “Will you marry me?”
Please contact me about your web design or redesign project – remember I offer a free website assessment if you have an existing site – and let’s see what we can do to make your site more profitable!
That’s right. Most of us want to know who we’re dealing with. Unless you’re big enough to have your brand become a household name, you’re going to have to deal with the fact that people do business with people. They don’t do business with anonymous websites (at least they don’t like to).
This means you don’t need expensive, high-end graphics. You don’t need animation. You don’t need for every page to appear in the navigation.
37 percent of consumers walked away completely – did not spend any money at all with the company in question. An additional 9 percent chose to spend less.
