What’s the most important thing you should do if you want to make sure your website is easy to use?
It’s actually quite simple. As much as you can, make sure people “get” what your site is about, what you offer, who it’s for. Right away. Obviously. On the home page. Make it self-evident. So much so that someone who has no idea who you are and what you do can still land on your site’s home page and say “Oh he’s a painter.”
And it should ALSO be obvious – require little to no thinking – what to do next. Where the navigation is. What can be clicked on. Where to start. What that link means. How to reach you.
When you’re creating a web site, your job is to make it as easy as possible for website visitors to GET what you what them to do – WITHOUT MAKING THEM THINK!