A main focus today is strategy and consulting for digital marketing, especially in regards to website redesign.
Websites are a lot easier to build than they were in 1999 – which is good news, and bad news, for business owners.
Yes, the technical advances in website building software are amazing. You really can get a website up in a day, even build it yourself. And there’s certainly no scarcity of affordable website developers.
But in today’s crowded, competitive online space, it’s harder than ever to get your site noticed, and to get people to take action when they find it.
Example: Digital Marketing Consulting Client
I was hired to evaluate several ecommerce websites that had been built or acquired by a large distribution company. Most of the sites looked as though they’d been professionally designed. But I found error after error, such as:
- unclear audience (was this a wholesale or retail site?);
- no product “tags” so products didn’t show up when you searched for them on the site;
- no product dimensions/size given;
- shipping rates or customer service policies were missing;
- sites not mobile-friendly;
- domains not owned by the company;
- poor onsite SEO;
- and even a Shopify overpayment that, if corrected, would save the company nearly $6,000/year.
That’s why companies need me. Yes, you can find web designers or developers; but most companies do NOT have someone on staff with 21 years of web marketing experience. That’s why they bring me in.
> Have you ever wanted objective, expert, specific advice about the website you built?
> Would you like an informed, confidential second opinion about a possible website redesign?
> Could you generate more revenue online if you could pick the brain of a web expert who isn’t trying to sell you anything?
> Want in-depth marketing research or a web assessment to guide future marketing and budget decisions?
Then hire me, Your Friend on the Web. I have clients who pay for an hour as needed, some who schedule regular consultations at package rates, and some who request in-depth online market research and assessments.
If you do not have someone who can implement the web design or digital marketing strategy we discuss, I do, through my own team or a carefully chosen strategic partner.