[highlight color=”FFFF00″]90% of people never look past the first page of Google’s search engine results.[/highlight]
So it’s critically important that YOUR site show up on the first page (at least if you’re using your website as a prospecting or marketing tool.)
Quite a few SEO (search engine optimization) companies promise “guaranteed page 1 rankings”, which seems like a [phrase style=”53.png”] but be sure to ask LOTS of questions before working with such a company.
When someone says they’ll get you to the 1st page of Google, it may not be quite what YOU had in mind. They may simply use Pay-Per-Click marketing (Adwords) to buy ad space for you. They may get you ranked – but for really obscure, non-competitive, long keyword phrases that nobody searches for anyone. Or they may deliver page one rankings for your business name or local brand – something you ought to rank well for anyway.
And exactly what is their guarantee? If they don’t deliver the promised rankings, what happens? Do they refund your money, keep working at no cost until you do rank, or what?
A reputable SEO firm should have confidence in their abilities, yes, and have a track record of getting high rankings for their clients. I can give some pretty firm “probablies” once I’ve done a little research, and yes I have guaranteed results before – but it’s certainly not a blanket offer I make to everyone for every search term.
You should run from any search engine company who does.