• Finally, You Have a Friend in the Website Business

    I help small business owners make smart website decisions and avoid costly mistakes. Honest, objective, expert advice.

  • Stop guessing about your website.

    You know your business. But your website? That’s another story.

    Should you build it yourself? Redesign it? Invest in SEO? Hire someone to manage it? Or just leave it alone?

    Most business owners don’t know for sure—many don’t even know what they don’t know. And guessing can be expensive. That’s where I come in.

    I look at your website and online visibility with an objective consultant’s eye, focusing on business goals first, not just technical fixes. The difference is immediate: you walk away with clarity about what matters, what doesn’t, and what to do next.

    And unlike agencies, I’m not here to sell you a web design package or lock you into an SEO contract. You don't need to hire me to make the changes. I’m here to give you accurate information and the confidence to make the right decisions for your business.

  • How I Help You

    I’ll help you decide what’s right for your business, your goals, and your budget, through one (or more) of the services below. No matter what you choose, you'll get straight, specific, honest answers. Not sure what you need? Let's have a quick chat and figure it out!

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    Ask Me Anything

    We'll spend an hour or so talking about your website and marketing. Bring up whatever concerns and questions you have. Pick my brain.

    You'll walk away with answers, so you know what to do and what to change. (Or at least, what to consider.)

    Cost - $100. If you don't get that much value, I'll refund your money.

    My most popular service.

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    Complete Analysis

    Some business owners want data. Details. Rankings.

    With this service, you'll get a detailed written report with specific recommendations, based on online research/tools.

    Then there's a follow-up call to walk through everything.


    Standard analysis: $300.

    With competitor research: $500.

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    Ongoing Consulting/SEO

    For business owners who want continued strategic guidance or who need SEO work done.

    We can schedule quarterly or as-needed consulting sessions. I'll custom-quote these sessions.


    Yes—sometimes I roll up my sleeves and do SEO work directly, when it makes sense.

    No contracts or long-term commitments.

  • Common Questions People Ask

    You're not the only one who thinks this website "stuff" is complicated.

    It's hard to keep up with technology and your online competition at the same time. When decisions need made, quite often the answer is “it depends,” But you need to know what it depends ON. I can explain the options for you.

    The right choice for YOU depends on your knowledge, your timeframe, your budget, your personnel. I'll tailor my suggestions to the resources available to you. (Some of my clients don't yet have a website at all, but most do.)

    And no, I'm not going to tell your web designer that we had this conversation (friends don't blab about private business).

    Over the years, I've heard the same concerns come up repeatedly:

    • What do I need to know before building my own website?
    • My website is live — but how do I know if it’s actually working?
    • People visit my site, but no one calls — what’s going wrong?
    • My site was built a few years ago — does it need a redesign, or just a tune-up?
    • What should I ask before signing a $5,000 web design contract?
    • Should I give my web designer access to my domain name registrar?
    • Why is my competitor ranking higher in Google — and how do I catch up?
    • How do I know if my SEO person is helping or just sending reports?
    • We’re expanding to another town — how should our website change?
    • Someone told me I need to be on social media - do I really?
    • I’ve got $500/month for marketing — what should I prioritize?

    There are no stupid questions, and I'm not trying to sell you on any particular answer. I just want to help you make smart decisions. I'm tired of seeing friends get ripped off, or make foolish choices because they don't know what they don't know.

  • The Kinds of Businesses I Work With

    I work with small business owners who serve local communities, and I've worked with many kinds of businesses over the years: contractors, consultants, professional services, funeral homes, churches, vets, storage facilities, and more.

    One time I spoke at a national conference, and I polled attendees to ask what their biggest concern was about their online presence. It was this:

    "I have a website - now what? I don't know if it's doing anything for me."

    Business owners typically hire me when they want to:

    • Build their own website and avoid making expensive mistakes
    • Figure out if anyone is actually finding their site
    • Understand why they don't rank in Google
    • Get feedback on their content and layout
    • Get an objective opinion before paying for a site redesign
    • Get confidential advice before a difficult conversation with their current web developer
    • Plan what needs to change for next year's digital strategy

    Not a fit? If you're doing complex e-commerce or need a full marketing agency, I'm probably not your gal.

    Perfect fit? You're ready to take your online presence seriously but want practical, honest help from someone you can trust.

  • Real Results for Real Businesses

    What You Can Expect When We Work Together

    Distribution Company:

    I analyzed four newly-acquired business websites and found critical problems, including a billing error that was costing them nearly $6,000 per year. Another error made it impossible for site visitors to choose specific products. I told them what needed fixed, and their current web developer did the work.

    Self Storage Facility Owner:

    Client had new generic website, nearly identical to competitors. I fixed the onsite SEO, added more content/pages, got their Facebook page going and did some basic backlinks. Their website now ranks much better in local searches (went from nowhere to #1 in Google for an important keyword in 4 days). Results were so good they hired me to do the same for their second location.

    Commercial Construction Company:

    Client had been burned by two previous designers (one of whom stole their domain name). Their new site did not include any onsite SEO at all. Their Google Business Profile wasn't claimed/verified. After a review, I was hired to make some fixes. I added the onsite SEO, improved their website content and structure (onsite SEO) and started backlinks. Got the GBP verified and set up properly. Their site is showing up much more often when people search for their services in town.

    Home Inspection Company:

    Advised on best website options after client's bad experience with previous web designer. Recommended a simpler, cheaper one-page website builder and set it up. Client now makes his own site updates.

    Pre-purchase Advice:

    Hobbyists wanted to buy an existing website built on a very dated platform. We spent an hour going over what it would take to redo the site and, more important, what they needed to ask the seller about the email list that was the true value of the business. They decided not to buy (saving them $10,000).

  • Testimonials

    Marcus Cudd

    - SearchworxX Digital Marketing

    One of those few digital marketers who "gets" it. Her super-power is deep diving into your business and understanding what is really NEEDS. Before you hire a provider or buy a solution, you need to talk to Diana first. Let her set the strategy before you spend money.

    1/31/2019

    Gerry Furrow

    - my Mom

    Diana, you analyze things too much.

    (Thanks, Mom! Comes in handy, given what I do. I HAVE to analyze a client's situation - their time, budget, knowledge - before making recommendations.)

    Ida Shessel

    Diana’s consulting skills have been incredibly valuable. It's difficult to know the right thing to do. She's independent, unbiased, with the ability to see the big picture.

    3/8/2021

    Jennifer Schenck

    - Midwest CompuTech

    Her site & SEO assessment was very comprehensive, informative and well worth the money… exactly what we needed to bring us more clients!

    1/20/2014

    Charisse Smith

    - CAPTVR3D

    THANK YOU! I learned a LOT about how to evaluate websites. You saved me $10K and a LOT of heartache!

    1/27/2021

    Kiley Grimes

    - Soundcheck

    Diana is fantastic! I met with her because I was facing some website roadblocks and had some questions. She went above and beyond to make sure I felt confident in my website, and I wish I had talked to her before I tried to build it! Highly recommend.

    10/13/2024

    Pam Levari

    - Levari Self Storage Management

    I am beyond impressed with both Diana and the customer service she provided me. The quality exceeded my expectations, and Diana was so helpful when I had a question. I will definitely be using Diana's service again soon! I highly recommend this company!

    Mel Toellner

    - Gold Crest Distributing

    We hired Diana to speak at several of the Wild Bird Expos we host for the industry. Retailers loved her and her feedback survey numbers were the highest of any speaker we’ve ever had. I recommend her to anyone needing a fantastic speaker at a very fair cost on the subjects she covers. We even hired her to build our retail website.

    1/14/2019

    Virginia Steiger

    - Public Outreach Vice President, Prost Builders

    Diane caught issues with our websites that we didn't even know about! She helped us correct problems, suggested clever ways to boost engagement that we weren't aware of, and has become an invaluable source for our regular performance check-ups now. She also improved our SEO tremendously within 1 and a half months! We highly recommend her and will continue using her valuable services.

    7/14/2025

    Jill Dudley

    - Owner, Show-Me Dinosaurs

    Diana helped our small business with a fantastic article that she was able to get over 300 backlinks for across the web to help improve our visibility and SEO online. I was very impressed with how well Diana was able to articulate everything we discussed! Diana knows many ways to help businesses with their online presence and can guide you in uncovering any issues to find the best solutions. Grateful for her guidance and help in getting our new company seen by more people across the web.

    1/25/2024

  • Why Trust Me With Your Business?

    I've been doing this since 1999—that's 26 years of building websites, doing SEO, speaking at conferences, writing a newspaper column, and growing my own online businesses. I've weathered every algorithm change, trend, and technology shift Google has thrown at us.

    Before focusing on helping other business owners, I spent 10 years working on my own projects. I learned what works (and what doesn't) by risking my own money first.

    Here's what sets me apart:

    I'm not trying to impress you with technical jargon or lock you into long-term contracts. I've seen too many business owners get burned by agencies that oversell and under-deliver.


    I understand both the strategy and the technology behind successful websites. More importantly, I know how to explain it in plain English. (I told the CEO of the commercial construction company that a website is like a building, the domain name is like the address, and SEO is like roads that lead to it.)

    I’m not just your web consultant. I’m your ally — your "friend on the web."

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    Speaking about starting an ecommerce store at the Bernina University International Conference in 2018.

  • Let's Start with a Conversation


    Let's start with a quick call about your situation. If we're a good fit, we'll decide the best service for you and get going!

    Please share a few details and we'll set up a time to talk. If you have an existing website, please share the URL too. Thank you!

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