Don’t change your website without telling me.
Even if my SEO (search engine optimization) project is “offsite SEO” – in other words, I’m concentrating on external factors, like backlinks to your site, instead of modifications to your site itself (“onsite SEO”) – I need to stay informed about what you’re doing.
For example, one of my clients hired me to improve their website ranking but did not want their existing web designer to know they’d hired me. So their web designer unwittingly made updates that messed up what I was doing – changing a page name, removing tracking code, et cetera.
Another client, who designed his own website, completely revamped it about 2/3 of the way through a several-month program of SEO work I was doing for him. If I’d known he was going to do that I’d have suggested changes that would enhance what I was doing to get his site to rank higher.
“Onsite SEO” and “offsite SEO” need to complement each other to get maximum benefit. It’s much easier if one person handles the SEO onsite AND off – but if that’s not possible, at least keep your SEO professional in the loop about website updates.
It’ll be easier and more profitable for both of you!