In my April 24th “Web Wise” column I explained how much difference a minor boost in your search engine rankings can make. I said:
“If you want to maximize the profit from your website your goal should be to rank not only on Page 1, but at position No. 1. That’s because the number of people who click on the link to your website grows exponentially the higher you rank.
You might rank third on Google for a keyword. If you can get to the No. 1 position, then you can expect to quadruple traffic for that keyword.”
It’s one thing to read that – it’s something altogether to SEE it. So in this blog post I want to link to a major source for much of my data, since they have some cool illustrations, one of which is included here:
If you’re at all interested in SEO – in Google Adwords – in how Google works – this is an excellent, informative, and lengthy post… http://training.seobook.com/google-ranking-value