If you’ve had a website for any length of time at all, you’ve probably gotten scary-sounding emails warning you that your site doesn’t rank in the search engines.
I got one just this morning:
We like your site, but we noticed that you are missing out on key web traffic due to where you show up on the search engines…
One of my clients got one yesterday that she forwarded to me:
Dear Business Owner: I searched for (search term) and (business name) was nowhere to be found… you’re buried in position number 11. That means potential clients aren’t finding you. Whether by luck or skill, 7 of your competitors are enjoying the benefits of being on page 1. Simply put, they are getting ALL your business.
An attorney friend told me that someone from a well-known industry-related web design/SEO firm kept calling him to tell him his site didn’t rank for X, Y and Z search terms.
If you get an email or phone call like this, should you be worried?