Did you know that the second-most-visited page on a typical website is your ABOUT US page?
That’s right. Most of us want to know who we’re dealing with. Unless you’re big enough to have your brand become a household name, you’re going to have to deal with the fact that people do business with people. They don’t do business with anonymous websites (at least they don’t like to).
This doesn’t mean you have to share that embarrassing high school yearbook photo or disclose your home address.
What is does mean is that you share a little more about your background, your passions, and your credentials. How much you share, and the way you do it, depends on how formal your website is.
For example, check out graphic designer Andrew Reifman’s About page – you get a feel for his personality as well as his design skills.
Your About page can include:
- industry or trade associations, memberships
- press releases, favorable press mentions, other social proof
- stories of how you got started in your business, or your company’s history
- photos of you/your store
- your company’s vision, guarantee, goals
Remember, what your About page is really doing is reassuring people that you’re credible – a legitimate business, someone who’s not going to rip them off. If you were one of your prospective clients, what would you want to know?
And please, if you haven’t checked out MY about page – do so!