But unfortunately, that’s what many people (small business owners, in particular) have come to expect – it’s become the norm, because they don’t know any better.
I don’t mean body build, of course. I mean lazy people who do the bare minimum when it comes to building a website and convince unsuspecting business owners that what they just spent $5,000 on is quality work.
Web design is about a lot more than mechanics. It’s not about being able to hand-code a site. It’s not about taking a class in high school or buying a copy of Dreamweaver or figuring out how to install WordPress and dress it up.
Nor is it about having a big advertising agency or charging higher design fees than anybody else in town.
Truly powerful web designers focus on much more than just “building a website.”
They don’t just “do SEO” (search engine optimization) – they UNDERSTAND it, and have a track record of building websites that are easy to find in the search engines. They know that the most beautiful website with the most powerful marketing message is a waste if no one can find it. So they build sites accordingly.
Strong web designers also understand marketing (generally) and online marketing (specifically.) They know how people read online, how to track performance, and the importance of engaging website visitors. They know that a sexy delivery doesn’t compensate for crappy content.
You don’t have to settle for wimpy web design, and you shouldn’t.